Building your foundations

You need to have a position which, for now, is non-negotiable in

  • Formulation

  • Preservation

  • Processes

  • Packaging

They’re most often based on a set of ideals or things that you want to always

  • Claims

  • Flavour Profile

  • Brand Image/Perception

  • Marketing

  • Commercials

These then become the building blocks that set the foundation that inform all other aspects of your product

Options…

The ‘Bucket of Potential’

Bucket of Potential
for

  • Marketing

  • Sales Channels

  • Ingredients

  • Processes

  • Packaging

  • Preservation

All of the options for your product get filtered through these non-negotiables.

Whatever makes it into the bucket is what you have available to choose from.

If you haven’t got your foundational filters right, then you’ll find yourself with a lot of confusion and second guessing down the road

Decisions,
Decisions…

You then use these these filtered ideas to build up your ideal packaging, ingredients, preservation method, formulation & processes

These, when taken together, form your ‘product’

Iteration & refinement

As you go through the process of refining each individual aspect you’ll find that for a variety of reasons not everything is possible at the price or scale that you want, so you adapt.

And yes… everything is interdependent, which is why it’s so important to not be blasé when making your foundational decisions